Terms of Service

Effective 29 October 2026

Agency buying prospects? Your terms are at partners.trackwatch.info/terms/.

These terms apply when a business buys help from TrackWatch to fix problems found on its own website. TrackWatch is run by Stuart McCulloch, trading as TrackWatch, PO Box 6945, London, W1A 6US (ICO registration ZC275210). Our services are sold to businesses only.

1. Your free audit

Your audit records what we observed during a single automated visit to your public website (your homepage and, if you sell online, one product page), the same way a visitor's browser would experience it, including what happened after we accepted your cookie banner and, on a product page, after we added that product to a basket once. It shows your website as it was at that moment; websites change, so a later visit may differ.

The audit is a technical observation, not legal advice or a compliance certificate. It describes how UK and EU rules generally treat the behaviour we saw, but whether your business complies with the law depends on more than one page visit, and you may want independent legal advice. The audit is free, and you're under no obligation to buy anything.

2. What you can buy

Fix it myself (€49). Step-by-step written guides for the problems on your audit, matched to your website's platform, plus one free re-check. We send the guides to the email address you use at checkout, within one business day. Please save a copy.

Fix it for me (€249). A specialist fixes the problems on your audit for you, we check the result with a re-scan, and you receive a before-and-after report. Details in section 5.

Upgrade (€200). If you bought Fix it myself, you can switch to Fix it for me within 30 days of that purchase for €200, so the €49 you've already paid comes off the full price. The upgrade is available once per website, using the link in your purchase email.

Full Scan (€29). A deeper, one-off scan of your website, including a test of your forms with made-up details. It runs only after you've confirmed the website is yours. Details in section 4.

Upgrade after a Full Scan (€220). If you bought a Full Scan, you can buy Fix it for me within 30 days of that purchase for €220, so the €29 you've already paid comes off the full price. Available once per website, using the link in your results email.

Prices are in euros (EUR). If your card is in another currency, such as pounds sterling, your card provider converts the amount at its own exchange rate and may charge a fee. Payment is processed by our payment provider, Creem; by paying, you also agree to Creem's own terms for the transaction. Any applicable taxes are shown at checkout.

3. Fix it myself: guides and re-check

• The guides cover the problems on your audit for your website's platform. If we don't yet have guides for your platform, we'll tell you and refund you in full (see our Refund Policy).
• The guides are for use on your own business's website. Please don't share or resell them.
• Re-check. When you've made the changes, use the re-check link in your purchase email, within 30 days of purchase. We scan your site again using the same method as your audit and send you the result within two business days, showing which problems are fixed and which aren't. One re-check is included.
• Fix it myself doesn't include email support or calls. If you get stuck, the upgrade in section 2 is there for exactly that.
• You make the changes yourself, so you're responsible for them. We strongly recommend taking a backup of your website, and exporting your Google Tag Manager container if you use one, before you start.

4. Full Scan

What it does. On top of everything in the free audit, the Full Scan visits your cart page, views your checkout with one product in the basket, runs one search on your site for a made-up word, and types a made-up test identity (an email address ending @trackwatch.info, a phone number from the range Ofcom reserves for drama, and invented names) into your newsletter sign-up and contact forms and submits them. At the checkout it fills in those test details but never submits the order: nothing is ordered or paid for. It then checks whether any of those details, or the search, reached advertising or analytics platforms.

Your website only. You may only order a Full Scan of a website your business owns or controls. Before it runs, we email a link to the address you gave at checkout, which must be on the website's own domain (for example info@ your domain). The scan starts only once someone presses the confirmation button on that page. If you can't receive email on the domain, we may confirm ownership another way. If we can't confirm it, we won't run the scan and we'll refund you in full.

What you'll notice. A few test sign-ups or messages from an address ending @trackwatch.info will reach you through your forms, and may trigger your own automatic replies or add a contact to your mailing list. They're clearly test entries and safe to delete; your results email tells you the exact address we used.

Your results. We email you a link to your results, usually within one business day of confirmation. The link is private to you; keep it safe. Results describe what we observed during that visit, on the same basis as the audit (section 1).

Credit towards Fix it for me. See the Full Scan upgrade in section 2.

5. Fix it for me

What's included. Fixing each Critical and "Worth fixing" problem listed on your audit (or your Full Scan results), for the tracking already on your website. That typically means setting up or correcting a cookie consent banner, connecting it to Google's Consent Mode, making ad tracking (such as the Meta Pixel) wait for consent, and correcting Google Analytics and Google Ads tag settings.

What's not included. Anything not on your audit; adding new tracking or advertising tools you don't already use; setting up Meta's Conversions API; rebuilding or redesigning your website or theme; writing or reviewing your cookie or privacy policy; legal advice; ongoing maintenance; and any paid subscription a tool may need (for most small websites the free plans of the tools we use are enough, and we'll tell you before using anything that would cost you money).

Who does the work. The work is carried out by a vetted specialist we engage, under a written agreement requiring confidentiality and limiting use of your information to your job. We remain responsible to you for the work.

Access. We'll ask you to give the specialist access to what's needed, for example a user account on your website and on Google Tag Manager. Please create a separate account for us rather than sharing your own password, and remove it when we tell you the work is complete. You must have the authority to give us this access. We use access details only for your job and delete them once it's finished.

Before any change, we export your Google Tag Manager container (where you use one) so the previous set-up can be restored.

Timescales. We aim to start within five business days of receiving the access we need, and to complete the work within ten business days of starting. If anything about your website makes the work bigger than expected, such as a custom-built site or tracking set up in an unusual way, we'll tell you before going further, and you can choose a full refund instead.

Checking the result. When the work is done, we re-scan your website using the same method as your audit, including the Full Scan's test of your forms with made-up details, and send you a before-and-after report within one business day. Your Fix it for me order, and the access you give us, are your permission for that test. If the re-scan shows a problem we agreed to fix is still there, we'll keep working on it at no extra cost, or, if we can't resolve it, refund you in full.

After the work. Changes made later to your website, its plugins, apps or theme, by you or anyone else, can undo a fix. Problems caused by later changes aren't covered.

6. Your responsibilities

• Give us accurate information and the access we ask for.
• Only give access to systems you're authorised to share.
• Keep your own backups of your website.
• Let us know if anyone else (such as a web developer or agency) manages your website, so we don't make conflicting changes.

7. Cancelling and refunds

You can cancel Fix it for me at any time before the specialist starts work, for a full refund. Refunds for each service are explained in our Refund Policy.

8. Liability

We provide the audit, guides and re-checks with reasonable care, based on what can be observed from outside your website at the time. We aren't responsible for losses arising from problems a visit couldn't detect, from changes made to your website by you or others, from your use of the guides, or from decisions you make based on an audit.

We're not liable for any indirect or consequential loss, or for loss of profit, revenue, advertising spend or data. Our total liability to you in connection with any purchase is limited to the amount you paid for it. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that can't be limited by law.

9. Your information

How we handle your information, including access details for Fix it for me, is explained in our Privacy Policy.

10. Changes to these terms

We may update these terms. The version in force when you buy applies to that purchase.

11. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

12. Contact

Questions about these terms: hello@trackwatch.info.